Category: Reports and Guides

Report: From Made for Advertising to Made for Attention

June 18, 2024

9 Ways to Drive Better Performance with Attention Metrics

April 8, 2024

Teads and Lumen Announce Attention Outcomes Report 2023

August 21, 2023

Lumen and Anzu Release State of In-Game Advertising Report

June 28, 2023

The Challenge of Attention

3 min read
June 12, 2021

Unlocking the new currency of attention

3 min read
May 12, 2021

What Facebook gets right about Lumen’s attention data

3 min read
February 19, 2021

Lumen in WARC: What is the true cost of advertising attention?

3 min read
December 18, 2020

Long term, short term, wrong turn: How the ‘consumer journey’ metaphor is leading marketers up the garden path

10 min read
July 22, 2020

‘Seeing’ and ‘Seeing as’

8 min read
June 26, 2020