How do you ensure your brand leaves a lasting impression? Our latest research with JCDecaux and System1, launched at Festival of Marketing 2025, shows how emotion drives business outcomes, featuring insights from case studies and brand examples.
Key takeaways:
- Demand Attention: 2 seconds of attention, max 3 sections
- Be brand bold: Ensure your brand is in a prominent position. Logos at the top deliver +32% brand recall
- Drive familiarity: Simple colours aid brand recall
- Showcase faces: Faces attract attention
- Expand product images: Products that take up >50% of the creative deliver 38% more attention (2.28s). Products at <50% size are viewed for only 1.65s
Learn more: https://changemakers.jcdecaux.co.uk/content/research/how-to-create-the-perfect-poster