Viewable isn’t the same as viewed. In fragmented feeds, attention is the scarce currency that turns exposures into outcomes. Together with Dailymotion, we examined how real people watch video ads across markets and formats, and what that means for planners.

Key findings:

• Enriched formats deliver more impact (outcomes) in less time (attentive seconds)
• Younger audiences (18-34) are more responsive and efficient
• Fast-Moving Consumer Goods (FMCG) is the standout vertical for brand recall
• Inventory quality is key, as premium placements lead to better attention

Download the full report to learn more: https://dailymotionadvertising.com/article/dailymotion-x-lumen-research-meta-analysis/