Lumen Attention Technology

Measure how consumers really see your ads

Compare true cross-channel attention data

Measure attention across all online and offline environments in a single dashboard, accessing a new way to compare media investments.

Win with attention-based media planning

Access attention metrics with a self-service platform and generate custom reports to plan your next campaign.

Get better outcomes

Create custom ad strategies that focus on buying high-attention ads on high-attention domains to drive better results.

The Lumen Attention Measurement and Planning Platform



Lumen’s attention technology is the only solution validated and audited by an independent third-party in the industry, with a 2023 PwC audit proving that the Lumen Attention Model drives higher engagement and conversion compared to viewability

Our eye-tracking technology is patented and proprietary and approved for use by academics at Imperial College London and University of Oxford