The Lumen Attention Technology Suite
Analyze attention with industry-leading eye-tracking technology to gain new insights into the customer journey.
Access an end-to-end suite of research services and tools for media planning, creative tests, and reporting.
Integrate attention tags across your tech stack for high-precision, predictive and programmatic media buying that drives higher return on ad spend, brand lift, and ad efficiency.
Lumen measures visual attention data with state-of-the-art eye-tracking technology across the largest opt-in panels in the world and integrates the data across the advertising technology stack .