02:22
Creative Consulting
The reality of attention
In-context attention testing and creative optimisation
Creative is seen in-context
Ads are developed in-isolation, but they are only ever seen in-context. That’s why it is important to test your ads in their natural environment.
Ads inserted into realistic environment
Your ads are inserted into the correct environment (e.g. Facebook, Instagram, YouTube, or even newspaper and OOH). They are then tested for their ability to gain and maintain attention in a real environment. Ads tested amongst your preferred target audience.
Understanding attention and impact
Attention data can be combined with survey questions and implicit response time analysis to understand the relationship between attention, emotion, recall and action
Results benchmarked vs Lumen’s powerful normative database
00.00
What we offer
Social
Understand how your ads stand out from the feed
Lumen can test all ad formats across all the major social network platforms, in any country in the world
Lumen can test all ad formats across all the major social network platforms, in any country in the world
00:00
Digital
In context testing to understand the impact of publishers, format and creative design on attention and action
Test any form of standard display or video format advertising, and most ad types from the leading global rich media format owners
Test any form of standard display or video format advertising, and most ad types from the leading global rich media format owners
00:00
In game advertising
Test your ads within the gaming environment to understand the reality of attention and impact
Ad tests for display ads within games, or pre-roll ads within streaming services all covered
Ad tests for display ads within games, or pre-roll ads within streaming services all covered
00:00
TV/VOD
Just because your ad is playing doesn’t mean that your audience is watching.
Test what really captures the consumer’s eye when it some to TV and VOD advertising, and how your ads compare to the industry norm
Test what really captures the consumer’s eye when it some to TV and VOD advertising, and how your ads compare to the industry norm
00:00
OOH
Out of home advertising has to work hard to gain attention within a busy visual context.
Lumen’s revolutionary in context testing approach uses cutting edge video editing technology to insert your ad with a video of a street seen so that we understand the reality of attention to all forms of OOH
Lumen’s revolutionary in context testing approach uses cutting edge video editing technology to insert your ad with a video of a street seen so that we understand the reality of attention to all forms of OOH
00:00
POS
Point of sale materials need to attract the eye within a busy shopping experience.
Lumen’s award-winning in context testing approach help you understand what really captures the eye of shoppers – and what really drives purchase behaviour
Lumen’s award-winning in context testing approach help you understand what really captures the eye of shoppers – and what really drives purchase behaviour
00:00
Print
Understand how ads stand out from the page for both newspapers and magazines
In context eye tracking testing for all forms of print advertising, benchmarked vs the world’s largest print dataset
In context eye tracking testing for all forms of print advertising, benchmarked vs the world’s largest print dataset
00:00
Packaging
Unseen is unsold in the world of retail. Understand what makes packs stand out on the shelf.
Lumen’s in-context eye tracking methodologies help you understand which pack designs capture attention on the shelf, and which details drive communication in isolation
Lumen’s in-context eye tracking methodologies help you understand which pack designs capture attention on the shelf, and which details drive communication in isolation
00:00