Consumers are bombarded with thousands of messages daily—and most get ignored. In a world of endless distractions, grabbing and sustaining attention is the key to driving real brand impact.

Uber Advertising offers something unique: a natural attention advantage. When people open the Uber or Uber Eats app, they aren’t aimlessly scrolling. They’re tracking a ride, checking their delivery status, or planning their next move. This high-intent behaviour creates prime moments for brands to engage seamlessly and effectively.

To quantify this, Uber partnered with Lumen Research to analyze how Uber’s ad placements drive attention compared with industry benchmarks. Read on for the results.

Key findings:

• Uber’s ads capture more attention than other online channels
• Uber’s ads keep users engaged longer than competitors, making brands more memorable
• Users exposed to Uber’s ads were more likely to trust, engage with, and purchase from brands they saw in-app

Learn more: https://www.uber.com/gb/en/advertising/insights/driving-attention/