Tag: attention economy

Lumen Research Launches New Carbon Measurement Tool for Greener Ads Powered by Scope3

June 12, 2023

Lumen Launches Attentive Private Marketplaces with The MediaGrid 

May 31, 2023

Lumen and IAS Partner Launch Partnership on IAS Attention Model

May 2, 2023

Avocados of Mexico: “Attention is the Center of My Media Strategy”  

April 7, 2023

Attention Technology and the Carbon Cost of Digital Advertising  

March 29, 2023

Why $100 Billion In Advertising Waste Is About Attention, Not Just Targeting

March 24, 2023

ShowHeroes Group Unveils Ad Attention Products for a “New Era of Transparency and Reach”

March 22, 2023

Dentsu Unlocks Carbon Insights for Advertising Recall and Effectiveness

March 22, 2023

Why the Oldest Media Leads the Way with Measurement (Again)

March 14, 2023

Adweek: Inside Dentsu Media’s 5-Year Endeavor to Measure Attention

February 22, 2023