Category: Reports and Guides

Unlocking the new currency of attention

3 min read
May 12, 2021

What Facebook gets right about Lumen’s attention data

3 min read
February 19, 2021

Lumen in WARC: What is the true cost of advertising attention?

3 min read
December 18, 2020

Report with with JCDecaux: Attention is the common currency for media

December 17, 2020

Long term, short term, wrong turn: How the ‘consumer journey’ metaphor is leading marketers up the garden path

10 min read
July 22, 2020

‘Seeing’ and ‘Seeing as’

8 min read
June 26, 2020

Using eye tracking to make the most of the great outdoors

6 min read
January 31, 2020

Co-op ‘buys attention’ with Lumen

2 min read
October 30, 2019

Attentive seconds: One currency to rule them all?

7 min read
October 18, 2019

Lumen partners with IPSOS to understand the power of creativity

2 min read
June 22, 2018