Category: Blog

Ask a silly question, get a silly answer

3 min read
November 6, 2020

‘Public’ vs ‘Private’ media: How we only want what we want because other people want it

5 min read
October 30, 2020

Attention and emotion: chicken or egg?

6 min read
October 23, 2020

What can behavioral economics teach attention economics?

3 min read
October 16, 2020

Lumen nominated for one and a bit MRS awards

2 min read
October 9, 2020

Use or ornament? Why people actually engage with ads?

8 min read
September 25, 2020

3 minutes of insight next week + free tickets to DMEXCO worth €99

3 min read
September 16, 2020

Choosing good metaphors

4 min read
July 22, 2020

Different horses for different courses: How the big 4 marketing metaphors work together

4 min read
July 22, 2020

Metaphors with legs: How metaphors can take your thinking further

5 min read
July 22, 2020