Is it the size of the logo? Clever copy? Or a combination of this and more? Watch the video series from Bauer Media Outdoor to get clear, evidence-based guidance to help you master the fundamentals of a powerful poster, as well as check the insightful panel with senior brand leaders from Channel 4, Lumen Research, Škoda and VCCP reveal how they’re building and using DBAs in the real world.

From shaping distinctive brand assets to bringing them to life through standout poster design, they share practical lessons and fresh perspectives you can apply in your Out of Home campaigns.