Christmas in July 2025

 

While consumers are still focused on their summer holidays and half term, those of us working in marketing and media are already planning for Christmas.

 

With that in mind, our CEO, Mike Follett, has written a white paper that uses real-world attention data to reveal which TV advertisers won the battle for consumer attention during Christmas in 2022, 2023, and 2024 — and, crucially, why?

 

Mike highlights five key lessons that marketers can take from the data gleaned from the top 50 ads aired in the UK.

 

Download your copy now.