The sage of Islington speaks
David Bassett is the head of analytics here at Lumen, and has led our recent Rules of Attention project for the IAB.
He was recently interviewed by the great Richard Marks of Research the Media for the asi podcast, offering his take on the importance of quality over quantity in media buying: 24 minutes of wisdom.
David will be speaking about the project and its implications for publishers and advertisers at the asi conference in Portugal in September. Book your tickets today.