00.00
LUMEN IN THE PRESS: MARKETERS CONTINUE TO ‘WASTE MONEY’ AS ONLY 9% OF DIGITAL ADS ARE VIEWED FOR MORE THAN A SECOND
“New research suggests marketers must start thinking about digital display ads ‘like posters’ if they want to create the same engagement as TV, print or out-of-home advertising.
The vast majority of digital advertising is not being viewed at all, with many marketers still failing to apply effectiveness techniques learned from…”
— Thomas Hobbs, Newsweek
00.00