LUMEN IN THE PRESS: LUMEN RESEARCH ANNOUNCES WORLD-FIRST IN ONLINE EYE-TRACKING

“In what is being described as a world-first, eye-tracking specialist Lumen Research is to begin measuring the effectiveness of online display ads – by tracking the subconscious path of human eyeballs – and setting up a large scale home panel to boot.

Speaking at Mediatel’s Future of Media Research conference on Tuesday (10 March), Lumen founder Mike Follett described what could be a giant leap for media research as the company looks to transform our understanding of online ad engagement…”