HP Drives Attention and Results with IAS and Lumen Research
IAS partnered with Lumen Research to understand the correlation between viewability and attention for technology brand HP. In this case study, IAS and Lumen Research examined the impact of media quality and attention across HP’s campaign, measuring the attention each ad received by combining Lumen Research’s focus data — which features eye tracking — with IAS’s viewability data.
Here’s what we found:
Media quality gets attention, and attention gets results. Download the case study now to learn more about how viewability can be a key driver of attention for your brand.