+ LAMP measurement tag
Our approach
Understand how much attention your campaigns are actually generating
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Approach
Client side javascript tag appended to your creative
Collects impression-level data on domain, format, page geometry scroll speed, % viewable, time in view, etc.
Applies Lumen attention model to impression data to estimate ‘attentive seconds’ each impression generates
Cost of attention
Combine attentive seconds data with cost data to calculate the true cost of attention across formats, publishers and devices
Value of attention
