Thursday 6th February 2025, London, UK: Lumen, the leading attention business, has announced Ben Dimond as its new Commercial Director, bringing over 16 years’ experience working within the advertising technology sector.

Ben joins the company from PLAYGROUND XYZ, a GumGum company, where he headed up the global attention analytics business and was instrumental in building the company from a rich media company, into a major player in the attention market. In his role at Lumen, he will take responsibility for the sales teams, overseeing the integration of Lumen’s Attention Measurement Products (LAMP) with agencies and advertisers across the UK and US, driving forward Lumen’s position as the world’s leading attention technology company.

Ben Dimond, Commercial Director of Lumen, said:“There’s no doubt that attention will be the next battleground for brands looking to establish themselves in 2025. But the misconception at present, is that attention is a quick and easy fix – it’s not, but it is the secret ingredient that makes campaigns truly effective. I’m excited to build on Lumen’s incredible growth journey and introduce attention to the mainstream.”

Mike Follett, CEO of Lumen said:“We are delighted that Ben has decided to join the business as he is an accomplished individual with a strong track record of driving the adoption of attention solutions. This experience will be a huge asset to Lumen as we look towards growth in the UK and US markets. Ben is the perfect fit for Lumen, being as he is kind, honest and brilliant like all of our people, and I look forward to working with him to cement attention’s role as the metric to turbocharge the digital advertising sector.”