Come and hear why we’ve got ad research wrong for at least 47 years

This Wednesday (10am EST / 3p UK time) Lumen will be speaking at the Behavioral Insights Summit, a virtual (and free!) conference put on by the nice people at Insight Platforms.

We’ll be talking about how much more you can learn from testing your ads in context rather than forcing people to engage with them in isolation.

The talk will be a mix of new technology and timeless insights. Sure, we’ll demonstrate all our cool tech, but we will link it back to Alan Hedges’ classic text, Testing to Destruction, which is 47 years old this year. It looks like we’ve all known that we’ve been doing it wrong for years. But now we can do something about it.

Sign up for free here.