Lumen attention prediction model
Combining placement and attention data
Lumen attention panel gives us:
- Placement data: What ads could be seen (what was viewable, in what location and for how long, etc.)
- Attention data: What ads people did, in fact, see, and for how long
Predicting attention from placement data
Placement and attention data from the eye tracking panel is used to power a predictive model of attention
Estimates likely levels of attention based on a number of placement characteristics
Attention to ad predicted every 100ms of exposure
Placement data included in model
