Our technology

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Download on device

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Display ads

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Answer questionnaire

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Upload to the cloud

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Analyse data

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Screen-Based

Eye tracking sensor attached to a computer-screen. Allows testing of websites, TV and digital advertising and email at scale, as well as mock-ups of newspapers, magazines, direct mail, and packaging design.

Advantages:
  • Highly accurate (>0.5°of error/within 1/2cm)
  • Passively monitor everyday behaviour
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Glasses

Miniature eye-tracking sensors built into specialist glasses. Allows testing to attention to out-of-home and in store media.

Advantages:
  • Versatile
  • Portable
  • Highly accurate (>0.5°of error/within 1/2cm)
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Lumen’s testing of web content is powered by our own proprietary in-context testing technology (UK Patent Application Number 1816158.8)