Our technology

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Lumen combines state of the art eye tracking technology, deployed on the largest attention panels in the world, with cutting edge ad tech capabilities

+ How does the eye-tracking work?
Lumen’s eye tracking tech converts you phone or computer’s webcam into a high quality eye tracking sensor

This enables us to collect passive eye tracking data at scale and speed, both for media valuation and creative tests
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+ Lumen eye tracking panels
Lumen’s predictive models are based on the largest continuous eye tracking panels in the world.

US panel size: 1000 mobile
UK panel size 750 mobile; 225 desktop
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+ Lumen predictive model
Lumen’s predictive models employ advanced machine learning techniques to estimate attention to ads given their viewability characteristics
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Academic validation

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Lumen’s innovative approach to eye tracking was recently voted a conference favourite at the conference of the prestigious Institute of Electrical and Electronics Engineers

It is a technology approved for use by academics at Imperial College London and University of Oxford