The Lumen Attention Technology Suite
Industry-Leading Attention Technology Solutions
Measure Beyond Viewability
Analyze attention with industry-leading eye-tracking technology to gain new insights into the customer journey.
Plan, Test, Predict
Access an end-to-end suite of research services and tools for media planning, creative tests, and reporting.
Drive Better Outcomes
Integrate attention tags across your tech stack for high-precision, predictive and programmatic media buying that drives higher return on ad spend, brand lift, and ad efficiency.
Our Solutions
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Lumen measures visual attention data with state-of-the-art eye-tracking technology across the largest opt-in panels in the world and integrates the data across the advertising technology stack .
+ How does the eye-tracking work?
Lumen’s eye-tracking technology converts a phone or computer’s webcam into a sensor that detects attentive seconds per thousand (APM) based on the Lumen Predictive Attention Engine, the only PwC-verified attention model proven to drive engagement and conversion with measurement and optimization based on eye-tracking.
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+ Lumen Eye-Tracking Panels
Lumen’s predictive models are based on the largest continuous eye tracking panels in the world with opt-in users that use the browser extension or mobile app that enables the Lumen Predictive Attention Engine via webcam.
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+ Lumen Predictive Attention Engine
The Lumen Predictive Attention Engine is powered by AI and advanced machine learning that generates dynamic and predictive eye-tracking data to attention models that can forecast the attention per ad based on ad format and domain.
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Academic validation
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Lumen’s innovative approach to eye tracking was recently voted a conference favourite at the conference of the prestigious Institute of Electrical and Electronics EngineersIt is a technology approved for use by academics at Imperial College London and University of Oxford