+ LAMP measurement tag

Our approach

Understand how much attention your campaigns are actually generating



Client side javascript tag appended to your creative

Collects impression-level data on domain, format, page geometry scroll speed, % viewable, time in view, etc.

Applies Lumen attention model to impression data to estimate ‘attentive seconds’ each impression generates

Cost of attention

Combine attentive seconds data with cost data to calculate the true cost of attention across formats, publishers and devices

Value of attention

Combine attentive second data with outcomes data (e.g. conversions or brand lift) to understand the true value of the attention your campaigns are generating