+ LAMP DSP plug in
Approach
Optimise your campaign to buy high attention inventory in realtime
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Approach
Lumen attention predictions embedded as a ‘custom algorithm’ within your DSP
Campaigns optimised to attention, not mere viewability
Easy to deploy
Set desired attention thresholds and optimise buying to achieve attention targets for given ‘attentive CPM’
Review and optimise attention targets throughout the course of campaign
Benefits
