+ LAMP DSP plug in


Optimise your campaign to buy high attention inventory in realtime



Lumen attention predictions embedded as a ‘custom algorithm’ within your DSP

Campaigns optimised to attention, not mere viewability

Easy to deploy

Set desired attention thresholds and optimise buying to achieve attention targets for given ‘attentive CPM’

Review and optimise attention targets throughout the course of campaign


Reduce media wastage by directing investment towards placements that are likely get attention (and away from ads that are likely to get ignored)

Boost ROI by developing bespoke ‘attention strategies’ that meet brand objectives