![splash-1](/wp-content/themes/lumen/images/splash/splash-1.png)
![splash-2](/wp-content/themes/lumen/images/splash/splash-2.png)
![splash-3](/wp-content/themes/lumen/images/splash/splash-3.png)
![splash-4](/wp-content/themes/lumen/images/splash/splash-4.png)
![splash-5](/wp-content/themes/lumen/images/splash/splash-5.png)
![splash-6](/wp-content/themes/lumen/images/splash/splash-6.png)
![splash-7](/wp-content/themes/lumen/images/splash/splash-7.png)
SPOTLIGHT:
respondent experience
(desktop or mobile)
Upload stimulus
![](https://lumen-research.com/wp-content/uploads/2021/04/foms4.png)
e.g. TV, Facebook, In game banner, Digital display, Pack shelf test, POS etc.
Embed script
![](https://lumen-research.com/wp-content/uploads/2021/04/foms3.png)
Eye tracking script embedded into survey questionnaire
Respondents access Lumen software via their home computers or mobile phones , turning their webcams into eye tracking cameras
Obtain data
![](https://lumen-research.com/wp-content/uploads/2021/04/foms2.png)
Shown stimulus in context to obtain ‘as live’ attention data
Stimulus can then be shown again in isolation to ensure engagement
Questions
![](https://lumen-research.com/wp-content/uploads/2021/04/foms5.png)
Respondents answer questionnaires to assess recall, perception and likely purchase intent
Uploaded
![](https://lumen-research.com/wp-content/uploads/2021/04/foms6.png)
Data uploaded to the cloud – and eye tracking software deleted from respondents’ devices
Outputs and results
00.00
Attention funnel
![](https://lumen-research.com/wp-content/uploads/2021/04/or1.png)
Understand how much attention your ad is generating, benchmarks vs Lumen’s norms
Heat map
![](https://lumen-research.com/wp-content/uploads/2021/04/or2.png)
Quantify the attention different aspects of the ad receive
View Order
![](https://lumen-research.com/wp-content/uploads/2021/04/or3.png)
Understand how much attention your ad is generating, benchmarks vs Lumen’s norms
Feature analysis
![](https://lumen-research.com/wp-content/uploads/2021/04/or4.png)
Quantify the attention different aspects of the ad receive
Questionnaire data
![](https://lumen-research.com/wp-content/uploads/2021/04/or5.png)
Understand how much attention your ad is generating, benchmarks vs Lumen’s norms