SPOTLIGHT:
respondent experience
(desktop or mobile)

Upload stimulus

e.g. TV, Facebook, In game banner, Digital display, Pack shelf test, POS etc.

Embed script

Eye tracking script embedded into survey questionnaire

Respondents access Lumen software via their home computers or mobile phones , turning their webcams into eye tracking cameras

Obtain data

Shown stimulus in context to obtain ‘as live’ attention data

Stimulus can then be shown again in isolation to ensure engagement

Questions

Respondents answer questionnaires to assess recall, perception and likely purchase intent

Uploaded

Data uploaded to the cloud – and eye tracking software deleted from respondents’ devices

Outputs and results

00.00

Attention funnel

Understand how much attention your ad is generating, benchmarks vs Lumen’s norms

Heat map

Quantify the attention different aspects of the ad receive

View Order

Understand how much attention your ad is generating, benchmarks vs Lumen’s norms

Feature analysis

Quantify the attention different aspects of the ad receive

Questionnaire data

Understand how much attention your ad is generating, benchmarks vs Lumen’s norms