Lumen eye tracking panels

Panel size

The Lumen attention panels are the largest continuous eye tracking panels in the world

UK: 1000 (250 desktop and 750 mobile)
nationally representative sample

US: 1000 mobile users
nationally representative sample

Panels refreshed frequently

Matching attention to impressions

Lumen’s software collects and combines two different types of data:

1: Browser extension records events on device

2: Webcam eye tracking records visual attention via front-facing camera

Data security

All panellists fully informed, consented and compensated for participation.

No personally identifiable information (PII) collected, stored or reported.

All data collection, storage and processing fully GDPR-compliant