Case study: digital creative test
Challenge
Just Premium had developed a skin format for Uber Germany and wanted to prove Uber the effectiveness of advertising using a high impact format
Approach
Respondents were shown a webpage with the Just Premium skin for Uber. Participants were asked to read the article as they normally would while having their eye movements recorded through the webcam of their computers.
Results
The Just Premium skin for Uber worked hard to capture and hold attention, outperforming the norm for standard display and beating the Just Premium norm for similar formats. The attention generated by the Uber skin was far higher than other channels, and spontaneous recall was nearly 7x higher than the standard display norm.
Key learning
Size matters and helps ads stand out and make an impact. This means higher chances for the brand to be remembered.
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