Category: Blog

How the ‘attention funnel’ can help us understand cross media measurement

5 min read
June 4, 2021

Attention: How much is enough?

5 min read
May 28, 2021

Facebook and Lumen debate inputs and outputs

4 min read
May 21, 2021

Dentsu unlocks the new currency of attention

3 min read
May 14, 2021

Faris Yakob on attention

6 min read
April 23, 2021

Buying attention, not impressions, with Inskin and Lumen

3 min read
April 15, 2021

Slower media, richer results

2 min read
March 26, 2021

Scott Galloway, the “attention graph” and the shape of advertising to come

5 min read
February 12, 2021

Lumen at the ASI conference, Ritson in Sweden

2 min read
December 4, 2020

Three shapes of attention

7 min watch
November 18, 2020