WHY CONTEXT REALLY IS KING
Brands are beginning to wake up to the fact that in a post-GDPR world, they are going to have to find smarter ways of identifying quality inventory. Suddenly, buyers are beginning to take the context in which you see advertising seriously again. But when everyone is claiming to be a ‘premium publisher’, how do you know where to get the good stuff?
At the Mediatel Big Day of Data, we were on stage with Andrew Tenzer of Trinity Mirror to talk about how attention data can help you sort the wheat from the chaff.
Trinity Mirror’s regional site have deeply engaged readers and simple layouts that are designed to maximise attention to advertising. But does this convert to actual engagement, recall and purchase intent?
(Hint: do you think we’d be on stage if it didn’t?)
Whether you are a publisher looking to demonstrate your quality or a buyer looking for a bargain, we’d love to help.