Lumen team nominated for three MRS awards



The team at Lumen has been nominated for three prestigious MRS Awards
In partnership with Dentsu and TVision, the work we have done on The Attention Economy has been nominated for best media research project. This world-first research project involved setting up passive attention panels in both the UK and US to understand the reality of attention to digital advertising across mobile and desktop. We then combined this insight with TV attention data provided by TVision’s US-based panel to create a cross media attention measurement system.
But we haven’t stopped at simply describing the world. Our aim is to change it. And that’s what our nomination for Innovation of the Year is about. Following on from the insights of the Attention Economy project is that it has led to the creation of the Lumen Attention Measurement Platform (LAMP). LAMP provides brands and agencies with a number new and powerful tools: an attention measurement tag; a custom algorithm that allows brands to ‘buy attention’, and not just impressions; and a creative testing suite that allows them to optimize their advertising and build brand-specific models of advertising attention.
What’s really exciting for us is that this is the third year in a row that we have been nominated for the Innovation of the Year. We won the award in 2019 for our in-store media testing tool. Our in-context creative testing products, which are now available through Zappi as well as direct from us, were pipped at the post by some interesting thinking from Jigsaw Research last year. Let’s hope we have better luck this year.
The third award is perhaps the most meaningful for us. Amelia Wallis, who has been at the company almost from its inception, has made it through to the finals of Young Researcher of the Year. Amelia’s contribution to the company has been immense and we are so proud that her current skills and future potential. Congratulations Amelia, and fingers crossed for 6th December!