Lumen Announces Native Billing Integration for Attention Metrics with The Trade Desk

Lumen and The Trade Desk

Lumen is thrilled to announce that billing for our attention solutions is now available directly from The Trade Desk. This allows users to easily activate attention-first measurement for both display ad and video ad groups by toggling Lumen’s attention metrics on and off across ad campaigns just by pressing a button.

This makes it easier than ever for customers of The Trade Desk to turn attention into action and access Lumen’s end-to-end attention technology suite without leaving the platform. Getting started is easy – just click “Manage Fees & Rates” from The Trade Desk’s Ad Group tab and you can toggle Lumen’s attention metrics on or off for each campaign.

By enabling Lumen’s attention measurement for ad campaigns, advertisers gain access to the only attention solution validated and audited by PwC. Powered by the world’s largest eye-tracking dataset and more than 20 billions attentive impression, Lumen’s attention technology can measure whether an ad was actually seen and for how long.  

We are extremely excited to take this next step and work in our partnership with The Trade Desk. This is another big milestone for Lumen in our journey to bring attention-first advertising to more users, driving better results for advertisers, new opportunities for publishers, and to enable a better ad experience for consumers.  

Want to learn more? Get in touch with your Lumen sales rep or email us at