9 Ways to Drive Better Performance with Attention Metrics

Nine campaigns. Nine clients. Nine examples of how Lumen turns attention into action.

In our new guide, we break down how attention metrics can become a new buying signal for advertisers to drive awareness, conversion, and media planning strategies with case studies of different client results, including:

8X higher conversions
21% higher return on ad spend
5X higher CTR
52% lower CPM
110% higher view time

Download the full guide here.