Attention council open meeting, 30th June + survey
The Attention Council is holding a 60-min open meeting on June 30th (8am in LA and San Francisco; 10am in New York and 4pm in London), and we would love you to join us.
You can register to join here.
Attention is getting a lot of attention at the moment. So it will be interesting to hear from representatives from Anheuser Busch and Dentsu on why they have decided to join the Council and why attention matters to them.
We will also have an interview with Jerry Daykin of GSK on the metrics that matter in judging media quality.
Finally, we’ll have some of the latest attention insights from Karen Nelson-Field, hot on the heels of the successful launch of the WARC Guide for Planning Attention.
But the meeting is also designed to gauge your thoughts about attention to. To that end, we would be grateful if you could complete a very short Attention Questionnaire so that we can understand the current attitudes of the market.