3 minutes of insight next week + free tickets to DMEXCO worth €99

Lumen is one of the sponsors of the virtual MAD//Fest x DMEXCO event next week

The format of the event is quite interesting. Instead of long boring pitches masquerading as ‘thought leadership’, the guys at MAD//Fest have decided to put on a series of 3-min snapshots from a variety of interesting people.

We have two mercifully short speaking slots, shortly after lunch on Wednesday 23rd and Thursday 24th September.

• Our first burst (which kicks off at 16.12 precisely on Wednesday 23rd) will be about how everyone (including you) is doing Facebook advertising wrong (and what you can do to make it better).

• Our second burst (ETA 13.54 on Thursday 24th) will be about using attention data as a contextual targeting tool, now that GDPR has killed off the cookie.

And we have some complimentary passes for whole DMEXCO@home event (they’re €99 to buy) which will allow you to hear our spiel – and everything else at the conference. You’ll need to be quick though as they’re first come, first served/

This link will give you full access to the event, which features 500+ speakers, a virtual expo and networking café to ‘meet’ attendees from across the globe (do say hello to the Lumen team). Registration instructions are below.

Given what we know about attention, MAD//Fest have done the sensible thing to limit sessions to 3 minutes, producing a fast-paced programme of ideas, inspiration and insight.

Speakers include:

Camille Beaufils, Global Marketing Director, Fever-Tree
Rebecca Rose, Head of Innovation, Domino’s
Arjoon Bose, Head of Marketing Culture + Brand Experience, General Mills
Lindsay Barratt, Global Content + CX Director, Reckitt Benckiser
Avikar Jolly, Global Brand Director, Huawei
Trevor Robinson OBE, Creative Director + Founder, Quiet Storm
Gil Horsky, Global Innovation Director, Mondelēz
Heather Stuckey, Global Partnerships Director, Mars
Wally Brill, Head of Conversation Design – Advocacy + Education, Google
Chris Carter, Marketing + Ecommerce Director, Specsavers
Thomas Kolster, Author + Marketing Activist
Louise Cruttenden, Marketing Director, Huel
Mark Adams, VP Innovation, VICE
Iris Meijer, CMO, Vodafone
Michael Codd, Head of Innovation, AB InBev
Benni Lickfett, Global Head of Innovation + Emerging Technology, Diageo

How to register for DMEXCO@home

1. Use this link to ‘Register’ with DMEXCO

2. Once you’ve created a profile, you’ll get an email from DMEXCO with a registration link

3. When you click the link in the email, you’ll be prompted to create a password

4. Hit redeem voucher – this will apply the 100% discount

5. You will receive an email from DMEXCO with your ticket