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Bespoke attention stacks
A model that is as
unique as your brand
A model that is as unique as your brand
Lumen's standard predictive model assumes that all ads are equally strong at generating attention.
But we know that creative matters - and that your campaign may have unique attention characteristics
Creative optimisation
Test your creative to understand the optimal levels of attention required to succeed in market
Optimise your ads to make sure they stand out from the crowd
Audience targeting
Understand the attention patterns of different target segments
Develop an attention strategy that meets the needs of your core target audience
Logical next step
+ Cross media attention evaluation