Measure how consumers really see your ads
Compare true cross-channel attention data
Measure attention across all online and offline environments in a single dashboard, accessing a new way to compare media investments.
Win with attention-based media planning
Access attention metrics with a self-service platform and generate custom reports to plan your next campaign.
Get better outcomes
Create custom ad strategies that focus on buying high-attention ads on high-attention domains to drive better results.
The Lumen Attention Measurement and Planning Platform
Validation
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Lumen’s attention technology is the only solution validated and audited by an independent third-party in the industry, with a 2023 PwC audit proving that the Lumen Attention Model drives higher engagement and conversion compared to viewabilityOur eye-tracking technology is patented and proprietary and approved for use by academics at Imperial College London and University of Oxford