Lumen attention prediction model

Combining placement and attention data

Lumen attention panel gives us:

- Placement data: What ads could be seen (what was viewable, in what location and for how long, etc.)

- Attention data: What ads people did, in fact, see, and for how long

Predicting attention from placement data

Placement and attention data from the eye tracking panel is used to power a predictive model of attention

Estimates likely levels of attention based on a number of placement characteristics

Attention to ad predicted every 100ms of exposure

Placement data included in model

Ad format
% pixels in view
Viewable time
Screen real estate
Scroll speed
Number of competing ads on screen
ad positioning and page geometry