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Heatmap
Nomad Foods developed a suite of new digital assets for their Green Cuisine brand in Germany. We tested 5 of the assets in context to understand how effective they are in generating attention and how future executions could be improved upon.
Approach
We tested Green Cuisine ads on a Facebook feed across five monadic cells; each cell saw one ad. This was follow up by a series or recall, brand perception, and design perception questions.
Heatmap
1Nomad Foods developed a suite of new digital assets for their Green Cuisine brand in Germany. We tested 5 of the assets in context to understand how effective they are in generating attention and how future executions could be improved upon.
Results
4/5 ads perform very well sitting in the top quintile of the Lumen attention norm, with the 5th just outside.
Attention to branding elements was key to recall
