Thursday 10th April, London: Leading attention business Lumen Research has appointed Matt Bennathan as Chief Commercial Officer (CCO), bringing over 25 years experience in martech and adtech to the company.

Matt joins from Zeotap Data, where he led building, selling and distribution of the most effective audiences in digital advertising. Previously, Matt pioneered programmatic adoption across Europe, North America, APAC and LATAM during his time leading international teams at eXelate, Nielsen Marketing Cloud and Oracle Data Cloud.

With global responsibility for partnerships, platforms, publishers and buy-side relationships across all products, Matt will lead the commercial growth of Lumen at a time when advertisers are investing heavily in the attention economy.

Since the company was founded in 2013, growth has been fueled by brands wanting to understand what media and creative is winning consumers attention. As the industry embraces highly predictive Lumen metrics, evolutionary CMOs are seeing their brands optimise creative deployment and media buying using Lumen insights.

Matt Bennathan, CCO at Lumen commented: “CMOs would like to understand the attention and outcome their advertising generates. When you measure and interpret attention everywhere, you can optimise media and creative everywhere. With unparalleled methodology, Lumen data and technology turns attention into action with brilliant clarity.

Founder and CEO Mike Follett added: “We are delighted to welcome Matt to the executive leadership team. His track record of delivery in marketing and advertising across insights, activation, measurement and optimisation is truly exceptional. With our clients and our people at the forefront of strategic execution, our values are perfectly aligned. We are very excited about continued success in 2025.”