In-store retail media attention study

This whitepaper explores the unique advantages of small-format stores in generating significantly greater attention to in-store media displays compared to large-format stores.

Compared to large-format stores, in-store media in small-format stores generates:

2x VISIBILITY:
Small stores offer 2x the opportunity to see (OTS) for branded in-store media because shoppers explore more of the store and revisit aisles.

3x ATTENTION:
This ‘small store advantage’ significantly boosts attention, with branded in-store media gaining 4.5x more attention per 1000 shoppers.

4x BRAND RECALL:
Retail media in small format stores has quadruple the impact on brand recall than in a large-format store.

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