Lumen partners with IPSOS to understand the power of creativity

Unseen is unsold, as the old adage has it. Most digital ads – 82%, to be precise – go unseen. We worked with Ipsos MORI to understand what makes the ads that buck this trend special. What does it take to get a ‘disproportionate share of attention’?

Download our joint report, Attention 2.0, to understand the reality of attention and how you can apply simple tips to earn the interest of your audience.

Nick Watson (Research Director, IPSOS MORI), Hayley Millard (Innovation Manager, IPSOS) and our very own Mike Follett will be sharing our learnings at Ad:Tech later this year, but if you can’t wait until then, please do get in touch and we will be more than happy to give you a preview and show you how you can boost your creative to drive attention and sales.