Who won the Sun?


Lumen Research's weekly omnibus survey reveals that the most attention grabbing advertisement in The Sun. This week's winner is Fiat, and their agency, Krow...

This week's winner

Eye tracking

Eye-tracking for data-driven decision making

Making hardworking communications work harder

We use innovative eye tracking techniques to understand what really captures people's attention - and what really drives their behaviour

More about Lumen

Eye tracking power


Our unique 5 step approach to research, testing and optimisation.

Find out more

Recent work


Read about our recent work for BT, Prudential and Kodak.

Read more case studies

Get in touch

Our email:

Our number:
020 3488 0310

Our London office:
3rd  Floor, 320
Screen Works
22 Highbury Groove, Islington
London, N5 2EF

To sign up to our weekly newsletter, click HERE

Find us

Latest post

Who Won Black Friday?

BT’s Black Friday in The Sun This week’s winner is BT with their Black Friday ad. 93% of our respondents looked at the ad, 16% more than predicted by our norms. Readers engaged with the ad for 3.4 seconds, more than enough time to read the headline and check the prices on offer. Black Friday not just…

Read more

Who we are

Lumen Research was founded by eye-tracking expert Rob Stevens and advertising strategist Mike Follett

More about us



“This is tremendous news. In truth, I think many of the models and methods which underpin the advertising industry are so naive, tired and outmoded I would welcome a system of analysis based on Tarot readings as at least bringing a little variety into our lives. But to see a scientific approach of this kind is especially welcome, and in the agency of David Ogilvy, doubly so.”
Rory Sutherland (Ogilvy & Mather)