Who won the Sun?


Lumen Research's weekly omnibus survey reveals that the most attention grabbing advertisement in The Sun. This week's winner is Fiat, and their agency, Krow...

This week's winner

Eye tracking

Eye-tracking for data-driven decision making

Making hardworking communications work harder

We use innovative eye tracking techniques to understand what really captures people's attention - and what really drives their behaviour

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Eye tracking power


Our unique 5 step approach to research, testing and optimisation.

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Recent work


Read about our recent work for BT, Prudential and Kodak.

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Latest post

No theory is bad theory

Alarming evidence has emerged that Nicolas Cage is dealing with the tedium of his promotional calendar by drowning people in swimming pools. Or so we might infer from Tyler’s spurious correlation. In the brave new world of Big Data, these reminders of the pitfalls of data mining are very welcome, but let’s not get carried away. Yes,…

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Who we are

Lumen Research was founded by eye-tracking expert Rob Stevens and advertising strategist Mike Follett

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“This is tremendous news. In truth, I think many of the models and methods which underpin the advertising industry are so naive, tired and outmoded I would welcome a system of analysis based on Tarot readings as at least bringing a little variety into our lives. But to see a scientific approach of this kind is especially welcome, and in the agency of David Ogilvy, doubly so.”
Rory Sutherland (Ogilvy & Mather)