Who won the Sun?
Lumen Research's weekly omnibus survey reveals that the most attention grabbing advertisement in The Sun. This week's winner is Fiat, and their agency, Krow...This week's winner
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Latest postWho Won Black Friday?
BT’s Black Friday in The Sun This week’s winner is BT with their Black Friday ad. 93% of our respondents looked at the ad, 16% more than predicted by our norms. Readers engaged with the ad for 3.4 seconds, more than enough time to read the headline and check the prices on offer. Black Friday not just…Read more
Who we are
Lumen Research was founded by eye-tracking expert Rob Stevens and advertising strategist Mike Follett
“This is tremendous news. In truth, I think many of the models and methods which underpin the advertising industry are so naive, tired and outmoded I would welcome a system of analysis based on Tarot readings as at least bringing a little variety into our lives. But to see a scientific approach of this kind is especially welcome, and in the agency of David Ogilvy, doubly so.”
Rory Sutherland (Ogilvy & Mather)